It feels awesome when I get it right on the first try. This is the new logo for The Commonwealth Group. They are a financial management firm based in downtown Harrisonburg. They wanted to convey their location in the iconography of the logo, and so I used the imagery of the spring house on Court Square, as it is just about as recognizable symbol of Harrisonburg as there is. I created the springhouse using vector shapes, on a field of dark blue (their chosen color). Because of the length of “commonwealth” compared to “the” and “group” I realized a standard horizontal logo was not going to work super well, so I opted for a circular layout, which worked much better. I sent the draft to Jordan and Christine, and they were super happy with it.
I am hoping to work on a website for them in the coming months.
