I was contacted by John Hipps to develop a logo for his new company. John had been involved in finance and accounting for many years, but had felt lead to help individuals and their families with daily money management services. We went over a wide range of ideas of the name of his company, but he ultimately decided to go with his name, and so I set about designing a logo that would fit. Since there was no word play in the company name, we opted to go with the idea of local scenery, particularly the local mountains and rivers. I designed something that conveys the local Blue Ridge Mountains, as well as the beautiful rolling hills and rivers of the Shenandoah Valley that played well into the blue and green financial color palette John was keen on. I chose fonts that would convey a sense of professionalism and stability, and the logo was complete!
I also designed a WordPress website for Hipps Financial Partners. You can see it here: https://hippsfinancial.com