web design faqFebruary 24, 2022
print design faqFebruary 24, 2022
Whether you need new logos and branding developed, or you are wanting to revamp existing branding, we are here to help. There are a number of things to consider before starting the logo design process. Here are a few questions I commonly hear from potential web design clients.
Every project and every client is unique. Some have a very, very clear idea about what they want, and require very few versions and revisions. Other clients require numerous versions and revisions before they settle on a final concept and design. For this reason I do not offer “one price” logo design packages. Your final cost depends entirely upon how much time you require to get to the final product.
A good ball-park figure for logo design is $600, but final cost can vary, either higher, or lower, depending upon how many versions and revisions you require.
This is a good thing to keep in mind both in setting your budget, as well as during the design and revision process.
The process starts with the client telling us about their company or organization and what they envision for their branding. Often they will have an idea of an image or symbol that they want to include in the logo. I’ll usually ask about color and font preferences up front.
I will create a mockup, or two, and present them to the client who will then give me feedback. This goes back and forth until the client feels that we have the branding they want. Sometimes that’s a short process. Sometimes it’s much longer requiring many versions till one is chosen.
After the design is finalized, I create a few versions for various uses: a RGB .png file for use on websites and on screens, a CMYK vector .eps file for use in print applications, a version of each to be used on dark backgrounds, a square version to be used on social media, and an icon only version to be used as a favicon on the website. These files are given to the client in a zip file.
It’s mostly about how many versions a client requires before they see what they like. Some clients know right away exactly what they want, and others need to see multiple versions before they know what they want.
I’m in it for the long haul, so whether you need something simple, or require a longer, more involved process, I’m happy to oblige, but if your budget is limited, do keep in mind that the more versions you ask me to create, the bigger the end bill will be.
After discussing your specific project and needs, I will prepare a contract for you. This will outline all the specific details of our working relationship. If you choose to work with me, you will return the signature page with your signature, along with a non-refundable deposit equal to 50% of the lower range of the option you chose.
After the contract and deposit are received, I will begin work, and will be sending you drafts for feedback, making requested revisions. At the end of the project, you will receive an invoice for the balance due on the project, minus your deposit amount.
Once the final invoice is paid, I can give you copies of files for use on websites and in printing, in the form of a link to a zip file on DropBox.
If the project goes into the next month, I will invoice you for the work done so far (minus the deposit), and will resume the following month.