Pursuit Packaging is a B2B distributor of various products ranging from Safety & PPE products, nitrile gloves, shrink wraps and labels, janitorial supplies, and other products.  I had previously done a redesign of their logo, and John and Shanna were pleased enough that they had me design a box for one of their products.  About a year or two later, they returned to ask for help in updating their website.

At the time, their website was almost entirely comprised of a series of images – mostly manufacturer screenshots.  This meant the site was not at all responsive, didn’t show up well in search engine results, and extremely inaccessible to anyone with a visual impairment.  I set them up with a WordPress site using the BeTheme, which I then further customized to fall in line with their new branding color scheme.  I had to go out and find images for every product, and in some cases, create composite images for some products photos (namely the box with glove in front of it).  I think I know more about Nitrile and Latex gloves than I ever thought I would.

In order to layout the product category pages just right, I used the WPBakery’s Grid Builder feature.  This allowed me to determine exactly what information displayed in category item listings.  For other products that had a more tabular data layout, I used Tablenator WP, which allowed me to create, and then choose individual product tables to appear in different product content blocks.

To view the website, visit https://pursuitpackaging.com/.

Project Images

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