After Blue Fish created a beautiful website to showcase Will’s culinary talents, we were approached to create a catering menu for Will. The first task was the best. Marcus Neto was the lucky one who was tasked with photographing the food - talk about ‘eating what you shoot’! After capturing several of his signature offerings in photographs (and sampling the wares), we set about designing the perfect layout for showcasing his creations. We chose to keep the menu content itself very simple - choosing to focus on the food, and the images of the food. For the cover we incorporated elements from the website in order to create a uniform branding. The result is a menu that makes your mouth water. Go ahead, give into temptation, and pay Will a visit. You won’t be sorry!
Click on any thumbnail to see a full-sized version in a lightbox