NOTE: The client has since rebranded, and is no longer using this logo.
When the owner of Amplified Physique came to me she already had a website, and a logo, but she wanted both to be better. I worked with her to figure out what exactly she was trying to say with her branding. The problem with the current branding was it seemed a little too female oriented, and she didn’t want to send the message that she was only targeting women. So I incorporated some masculine elements in the font and iconography, as well as retaining some of the feminine aspects in the color scheme and accent font.
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